How to Write Money Making Emails In Under 20 Minutes Using Proven Email Structures and Formulas
What do you learn from writing, sending, and testing hundreds upon hundreds of emails to a list of 1.2 million subscribers?


And that's what I want to share with you today. I've essentially condensed 18 months of full-time writing and learning into a 4 week email crash course. 

Using the 80/20 Principle I've focused only on the type of emails that truly matter. Meaning you don't have to wade through all the bullshit trying to figure out what works and what doesn't. I've done all the leg work for you and know EXACTLY what kind of emails bring in the money and how to write them in just 10 to 20 minutes. 

Writing sales-getting emails is probably the single-most profitable skill you can have online, whether you own a business or work as a freelancer. Yet so few people have actually mastered the art. 

They think emails need to take hours to write, follow an intricate story structure and provide tons of "useful content."

Well the good new is that's a bunch of bullshit. You can write emails guaranteed to get you sales in under 25 minutes...generally under 15. 

All you need to understand is a few key principles. Then use those principles while following proven money-making "structures" and "formulas" to create profit pulling emails on demand. 

So how can you learn these key principles, the email secrets I've discovered, and get your hands on these proven email structures and formulas?

I've taken everything I've ever learned about email copy and all the knowledge I gained from running thousands of split tests and condensed it into a 4 week email crash course called 80/20 email copy. 

Could you learn all this on your own? Maybe. It's possible but I doubt it...

You could get access to a list of over a million subscribers, send them hundreds of emails for 18 months, test up to 8 variations every email, pour over the test results for hours on end, and distill what you've learned into a set of principles, structures, and formulas that anyone can use to create money-making emails.

OR you can take this course and learn all of this in just 4 weeks, WHILE I hold your hand through the process as you build your own autoresponder, hand copy some of the greatest emails ever written, AND get proven structures and formulas you can use to write profit pulling emails in any niche, no matter how small or large. 

Here's just some of what you'll learn inside:
  • The ultimate secret to getting good at writing email FAST (once I started doing this I found my “voice” and speed of writing improving dramatically while having a SHITLOAD of fun.)
  • The little-known subject line type that gets higher opens, clicks, and SALES than any other. (Plus, the exact formula for how to write them.)
  • Why no “test” is true for your list and how to find out what actually works for your list. (Split test results are generally bullshit, you need to know the principle, not the result.)
  • The best day of the week to send to make massive sales (once you know which day it is it’ll make perfect sense and you’ll be kicking yourself for not knowing it earlier.)
  • How to use music to kick-start your “copywriting brain.”
  • How to create a list of email ideas so long you’ll never have “writer’s block” again. (The only hard part will be choosing which one to write about that day.)
  • How to kick “writer’s block” square in the nuts with the “brain hijack” maneuver.
  • The best two types of “first sentences” to use to open an email. (even if the topic is boring , it will be impossible for people for people to stop reading because of the deeply engrained psychological principle behind the method)
  • The rarely used email type that your subscribers will basically write for you.
  • How to use the psychological principle of “state congruent memory” to force your brain into writing kick ass copy. (do NOT underestimate how valuable this is. I use it every single day to get shit done.)
  • The exact amount of words your subject line should never go over. (I've never seen a subject line win with more than this amount of words)
  • The "Sean Connery" writing secret that completely destroys writers block
  • An "idiot proof" formula for writing a welcome email that cements your customers to you like glue
  • The most important email in your autoresponder and how to write it in 15 minutes
  • How to use punctuation in email to guarantee people read your entire email
  • The true goal of email marketing (understand this one strategy and you'll be able to create virtual ATMs on demand) 
  • How to get an infinite list of email ideas without doing any "research"
  • How to turn ANY event in your life into a profitable email
  • Plus, a whole bunch more...
Here's What You'll Receive When You Get
80/20 Email Copy Today:
  • 2 Guides that will teach you the philosophy behind writing emails that ethically FORCE people to buy from you. 
  • Daily emails straight your inbox 5 days a week for 4 weeks. The content of these emails will teach you each specific email type, and give you a proven structure for all of the most profitable types of emails that exist. 
  • Daily hand writing exercises that will take less than 25 minutes to complete. These are all emails that entertain, teach, build a long-term relationship...and most of all MAKE MONEY.
  • You'll have a complete 10 day autoresponder (minimum) of your own in just 4 weeks. (That's an absolute MINIMUM. Some people will have 20 emails. Some 30 or more. It just depends on your commitment level.)
  • An exact day-by-day sequence to use for your autoresponder. 
  • 71 winning subject lines and email formulas proven to make money in any niche. 
All you have to do is hit the Enroll Now button below to get all of this right now.

Here's my guarantee: I'm not offering a least not in the "traditional" sense. I don't believe in them. A guarantee gives you a way to back out from achieving what you want. It allows you to give up on something that you want to achieve.

Not having guarantee means you have to "burn the ships" so to speak. You MUST take action because there is no other option.

That being said, here's what I AM offering. If you actually DO the exercises and follow the course, just show me what you've done, and I'll GLADLY refund you every penny. (Show me your hand-copying and completed emails.)

I haven't had a single refund yet. 

I'm doing this because I truly believe it's the best way to ensure you succeed. I know how it easy to just refund something because you're too scared to actually take action. And I offer that guarantee because I KNOW that you can't do these exercises and NOT become a kick-ass email copywriter. 

Here's a quick video that I think will change your beliefs about guarantees (Skip to 4:20):
Did you pay attention to what he said?

"We want people to make guarantees to us. But we aren't willing to make guarantees to ourselves. 

In 30 days you want your money back. But you've never demanded your money back from yourself."

Look, this works. I know it does. Everyone who's been through the course and done the exercises knows it does. 

You're covered if you DO THE WORK. It's time to take action and assume responsibility for your own success. 

I'm here to help guide you on the path and give you the tools and knowledge you need to succeed. 

So take action and get the 8020 Email Copy Crash Course today. 

You'll receive an email immediately with your Email Lessons and Best Practices Guides. You'll also immediately get a mind map where I layout an exact step-by-step autoresponder sequence with formulas for each email type so you can take action right away if you're a fast implementer.

You can sign up for the basic "core package." Or the advanced training that includes 4 webinars and everything else below. The basic is a one time payment of $197 and the advanced is three payments of $197.

The Advanced training will be dripped out to you along with the core course so you don't get overwhelmed.

The daily emails will begin the following Monday. 

This advanced training includes everything you saw 4 pre-recorded webinars. 
In the advanced trainings you'll receive:
  • 2 Kick-ass email copywriting guides
  • 600+ Subject Lines
  • "Over the shoulder" email writing demo
  • 4 advanced webinars with Derek Johanson and Ian Stanley
  • "Frankensequence" Double Your Conversions Training
  • The best way to split test emails to exponentially increase conversions.
One time payment (Normally $297)

*Special limited time Price*
One-time payment. No rebills. 
    Advanced NOrmally $591
    (3 Payments of $197)

    Or one payment of $497.
    1 payment - 
      What if I don't have a list?
      No worries, we're going to give you a simple way to build a list from scratch for free if you don't have one now. That way you can still learn the email copy skills and write your autoresponder now so it's ready to go when you have a list. 
      Will this teach me the highest converting sequence, structure, and strategy for autoresponders and blasts?
      Yes, you'll receive a "structure" and formula for each of the most important email types. You'll also learn what sequence they should go in for max conversions. You will have a MINIMUM of 10 emails written at the end of this that you'll know exactly where to put them in your autoresponder to make sure your sequence converts.  
      I have a huge problem with procrastination, will this still help me?
      Yes, I have specific tactics for getting rid of writer's block. Plus, it'll be damn near impossible to procrastinate with the structures, formulas, and 75 subject line templates you'll be receiving. Just pick one and follow the steps. It's that easy. 
      I struggle to come up with ideas to write about. I don't know to keep my content fresh and interesting. Will this solve my problem?
      Yes, with over 70 subject line and email formula templates you'll never have to wonder what to write about again. You'll have more ideas than could possibly write about. Just open up the file and start writing. No more writer's block or staring at the blinking cursor. Plus you'll learn my strategies for turning any "boring event" into a fun sales-getting email. 
      I hate feeling "sales-y" and can't seem to find my "voice," can I fix this?
      Yes, when you use the right principles and formulas you can make sales AND build trust without coming across as a scummy salesman. You'll learn the perfect blend of salesmanship and content to get the most money out of your list and build a long-term asset. I also have a really cool trick that'll teach you your unique "voice" in just a couple of days. 
      I don't have a product to promote. Should I still get this?
      Yes, you can use these strategies just as effectively to promote affiliate products. You can also leverage these skills to write email copy for other people. The great thing about freelancing for email copy is that you can get recurring contracts much more easily than traditional copy.  Email me at if you have questions.